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Acolyte Marketing
CAN-SPAM, CASL & RFC 8058 Compliant Policy

Email Marketing & Anti-Spam Policy

This policy outlines how email recipient data, telemetry pixels, click redirection, bounce records, and sender reputations (SPF, DKIM, DMARC) are managed across our email infrastructure.

https://xyz.com/privacy/email

Add this link to your email footer templates: <a href="https://xyz.com/privacy/email">Privacy Policy</a>.

1. Mandatory One-Click Unsubscribe (RFC 8058)

Unsubscribe Processing & List Suppression

In strict adherence to Google and Yahoo 2024+ bulk sender requirements, all commercial marketing emails dispatched from our system include:

  • Machine-Readable RFC 8058 Headers: Every email includes List-Unsubscribe-Post: List-Unsubscribe=One-Click and List-Unsubscribe: <https:...>, <mailto:...> headers allowing email clients to render a native 1-tap unsubscribe banner.
  • Conspicuous Footer Links: A legible, direct unsubscribe link in the email body.
  • Immediate Honor of Requests: Unsubscriptions are processed in real-time and honored permanently across all future marketing dispatches within 24 hours.
2. Domain Sender Authentication

SPF, DKIM, and DMARC Protocols

To eliminate spoofing and phishing risks, our system mandates cryptographic sender identity verification:

SPF (Sender Policy)

Specifies authorized IP sending ranges via DNS TXT records.

DKIM (Public Key)

Cryptographically signs email headers to prevent in-transit tampering.

DMARC Policy

Instructs receiving inboxes on handling unauthenticated messages.

3. Open/Click Telemetry & Cookie Notice

How Campaign Performance Metrics Are Collected

Emails dispatched through our platform may contain an invisible 1x1 transparent tracking pixel. When the email is loaded in a mail client that renders images, our servers record:

  • Timestamp of email open
  • Approximate geolocation based on IP address
  • User agent (e.g. Apple Mail, Gmail Web, Outlook)

Recipients can block open tracking by selecting "Ask before displaying external images" in their mail client settings.

Anti-Spam & Deliverability Compliance
Email our Postmaster:
postmaster@xyz.com